Do You Need Rules or Simply to Have Fun To Get The Guy?

Woah, that is a freaking loaded question! Well I am going to unwrap this one for you and attempt to make this as EZ as possible.
Because I hate when things are difficult and hate when things are confusing. So wish me luck, this isn't a battle, this one is a war.
(I just started watching GOT from the beginning)
Alright, anyway.
So, first off, what are some "Rules?"
I grabbed these from "The Rules: Time Test Secrets for Capturing The Heart of Mr. Right" by Ellen Fein
Examples:
Don't Meet him halfway or go dutch on a date
Don't open up too fast
Don't call him and rarely return his calls
Don't expect a man to change or try to change him